Lands’ End Hosts “Way to Grow” Twitter Party

TheGardenLady just received this email from a Katie Kiefer who works for Lands’ End:

I wanted to share some news with you about how Lands’ End is growing education through “Way to Grow: Plant a Seed, Make a Difference.” As we approach the 40th Anniversary of Earth Day, this initiative connects kids, parents and schools through gardening and teaches that even the smallest steps can make a difference to help the environment.

“Way to Grow: Plant a Seed, Make a Difference” details:

• The “Way to Grow” sweepstakes gives schools the chance to win up to $2,500 for gardening and science projects.

• Now through May 14, 2010, parents and teacher can visit www.landsend.com/thehub to enter and vote for their schools. The schools with the most votes win!

“Way to Grow” Twitter Party

As part of the campaign Lands’ End is hosting a Twitter party with Seeds of Change on Wednesday, April 14th from 7 to 9 p.m. CDT. Seeds of Change is an organization that promotes the use of sustainable organic agricultural practices and preserves biodiversity through their extensive line of 100% organic seeds.

The event will feature 20 fun giveaways ranging from 100-percent organic seed collections from Seeds of Change, gardening totes, gardening books and Lands’ End gift cards. More details are included below:

Lands’ End “Way to Grow” Twitter Event

Date: Wednesday, April 14, 2010

Time: 7:00 p.m. until 9:00 p.m. CDT

Location: #landsend

Join the fun and follow:

@LEprMichele, @LEprMolly, @LEprLibby, @LandsEndChat, @Seeds of Change1

First 50 Pre-Event Garden Blog Posts Win!

Want to win a Lands’ End $50 gift card? Here’s how in three easy steps:

Step 1: Share Information about Lands’ End “Way to Grow” Sweepstakes with Followers – Simply visit Lands’ End’s The Hub at www.landsend.com/thehub and enter to win. Discover fun facts, activites and a chance for schools to win up to $2,500 for gardening or science programs.

Step 2: Promote the Twitter Event – Don’t forget to promote the Twitter Event to your followers. Please be sure to disclose that you are participating in the Lands’ End “Way to Grow” blog promotion.

Step 3: Send a Link – To be entered for a chance to win, you must send a link of your post to katie@feddorukinc.com.

The first 50 to post and send a copy of their link with contact information to the email above will receive a $50 Lands’ End gift card.

If you have any questions about the “Way to Grow” sweepstakes or Twitter event, please be in touch. I look forward to working with you!

Best regards,

Katie Kiefer

For Lands’ End

(612) 886-1767